23 - Adapting to Change: How AI is Transforming Digital Marketing and SEO Strategies

In this episode, Dean Guida speaks with Ivan Vislavskiy, Co-Founder and CEO of Comrade, about how AI is reshaping digital marketing strategies, particularly the shift from traditional SEO to AI-driven methods like geo generative engine optimization. Ivan shares key insights on tracking KPIs, cost analysis, and adapting marketing strategies to leverage AI tools effectively. He also discusses his company's growth, emphasizing the importance of building the right team and making data-driven decisions to stay competitive in an AI-driven landscape.